brand management in poetry

A brand is a scar burnt into a living thing
to prove that someone or thing else owns it.
Why would you ever want to be a brand?
I get why you’d want your work to be known
to be appreciated to be valued and all that
we’re stuck in this socioeconomic system
we have to work hard just to survive and
get lucky as hell on top of that to have
anything resembling comfort and
it’s horrible but here we are I get that.
I get how your work might need branding
but why you’d wish that fate on yourself
is ten leagues beyond my understanding.
You might wanna be a product on a shelf
I’d prefer to be a person instead myself.