The rise and fall of the blog in Book Two

In the 17 or 18 years before I retired, I worked as a real estate agent. In the first few years, I struggled. But after that, I made a decent living. I was lucky. Timing was on my side. I started a real estate blog just when blogging took off (2007) and rode that wave for a decade. After a while, the brokerages and other agents caught up to me and blew me out of the water with their generic and professional content. They were slick. I was scrappy. Turns out people prefer slick when it comes to real estate. Almost as quickly as it started generating leads and income, the real estate blog, nosedived into oblivion.

It was a good ten years.

I was listening to a NYT podcast last night talking about how Gen Xers working in creative fields have had their careers ended mid-career. Made obsolete by technology. I was fortunate that I had a decade where writing generated most of my income.