The sports apparel market has evolved significantly, driven by modern lifestyle trends that prioritize fitness and active living. Consumers are increasingly seeking clothing that combines functionality, style, and comfort for both athletic performance and everyday wear. The artificial intelligence is playing a key role in this shift, enabling brands to better understand consumer preferences, optimize designs, and personalize products. AI-powered tools also help streamline manufacturing processes, ensuring quicker production and minimizing waste. As modern lifestyles continue to blend fashion with functionality, the sports apparel industry is poised for even greater growth and innovation.